We thought it might be interesting to share some of our pitch work.  I’m sure many agencies would agree that this work can sometimes represent their best creative work.  Some already include it in their main portfolios For us we thought this might appear misleading and though our blog could be a perfect forum for it. This piece of work was part of collaboration between us and Time Inc’s Content Solutions group.  TICS brought us in to consult on the project and to act as creative lead.  The following screen shot is one of many we finally presented and goes a long way to represent out thinking that MIDAS needed to build loyalty and trust for the brand.  Our proposition was to offer a knowledge base of cars and their specific needs in terms of servicing.  The aim: to empower to user in a field that is known to be filled with smoke and mirrors and plenty of teeth sucking mechanics warning of doom and gloom and quickly rising servicing costs.  The site was also to be location and user specific offering users the chance to save their profiles and receive relevant information and offers across the network of the company’s 17,000 service centers. Like many projects, this seemed to disappear along with the company’s CMO and Midas are now being serviced by a local agency.  We wish them luck - they were all extremely nice people.  Meanwhile, our relationship with Time Inc. grows and we’re now working with them on a live project for Unilever called “Making Life Better”.