How do you explain that your overhead projector technology is better than others? Dentsu America created a visually rich, character-driven campaign entitled “Our Pixels Are Really Close” to re-enforce the Canon REALiS next-generation overhead projector technology and its key advantage - the sharpness and accuracy of the displayed image. At Last Exit, we produced the site incorporating lots of visual effects as well as, of course, the pixel characters.

<<Click here to launch Canon - REALiS>>

The success of the project is a testament to the highly collaborative relationship between our two companies. Fantastic!