Ad Age’ing

Written by Nuri Djavit

It’s early here at Last Exit and I didn’t sleep enough last night. So, yes, I’m a little cranky. Nevertheless, I have to complain about something: Ad Age. The industry gurus are really starting to piss me off. I read it, like countless other, because I feel I need to keep track of what’s going on on Madison ave and I’ve become increasing disenchanted with the rag.

I just watched a report from Cannes, where the main news seems to be that US agencies are not demonstrating the quality of other nations. Odd because they end the story boasting that 2/3 shops up for the big prize are from the US!

My biggest gripe here though, as with much of the ‘zine generally, is that there seems to be little explanation as to why things happen. Where’s the knowledge, intelligence and insight that I need to understand the trends that might dictate the wow and flutter of what is perceived to be “quality”? If anyone can tell me, I would appreciate it. In the meantime, you’ll find me in the thick of the pages at AdWeek and Post Advertising.



Comments

  1. July 2nd, 2008 | 8:07 am

    Funny…had a very similar experience out here in the UK with Campaign.

    Having worked with the publishers and editors of Haymarket I can say they warrant some sympathy — they are running a hundred miles an hour disparately tying to make deadlines and thus tend to call on the folks they know and write what can be processed in time to hit their deadlines. Ironically I wouldn’t be surprised if they don’t blame the Internet for it. They used to be able to have lunches Thurs / Fri and get organised on Monday for a Wednesday press date. Now they have to publish their stories as soon as they’re done!

    J

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