OK OK, I really am slow to post but I just got a bunch of work done and we just won a really big pitch and I’m only now catching up with a bunch of reading and enjoying some truly entertaining advertising.

Cadbury’s new internal production company has certainly produced a wonderful piece of work and I might find it particularly entertaining as I am, myself, a drummer and though I hated Phil Collins once he got of the drum stool after Peter Garbiel left Genesis in ‘74, I did like many other drummers play along to this track. The burst of double fisted beats introducing the percussion element of the song is explosive and I never before related it to the chest beating of a 600lb gorilla. I have a beautiful kit set up in the office and when everyone has left at the end of the day, I think I might relive it myself.

Regarding the message, I guess it’s quite simple; ecstasy? Though if cadbury are committed to quality, they’re going to have to stop licensing the product to Hershey in the US. YUCK!!!