iPhone Rockets Mobile Gaming Revenues

Written by Nuri Djavit

According to eMarketer, North America is likely to surpass Asia Pacific in mobile gaming revenues due, largely, to the iPhone and the Apps store launch: “Screen Digest said the iPhone would drive mobile gaming revenues to more than $1.5 billion in North America in 2012, up from $930.5 million this year.” Worth a quick peek at this excellent posting I referred to in an earlier blog, that discusses the iPhone’s breakthrough from a developer’s point of view.

This again reinforces the notion that people are:

  1. Hungry for content and entertainment on the move (eben if that means sitting on their couch)
  2. Eager to maximize the investment they made in their spanking new iPhones
  3. Happy to hand over ca$h for content if they’re given a safe, reliable, enjoyable and easy to use method (iTunes in this case).

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Right, I’m off to dream up ideas for iPhone games that will make us $Millions.

August 07th 2008 Filed into Digital Strategy, Marketing & Research, Mobile Marketing & Technology, Telecommunications


Comments

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