Great Work
Written by Nuri Djavit
I wouldn’t normally tout the work of other, perhaps competetive companies but I was having a rather clear, quiet day today and decided to spend a bit of time noodling through some award winning sites from 2008. Most will always point at the funky, flash-filled, product promotion sites. And in all fairness, the rich consumer focused sites are amazing pieces of highly immersive design but what exites me, is the the bigger challenges we, agencies, face in information design, namely corporate websites for mostly B-B companies and big corporate organizations. To that end, I’m extremely impressed by the work that Monique TeSelle (Creative Director for the Project) at Frog Design led for GE. One of my clearest observations over the past few years has been in the confidence that large companies often project through their websites (and other communications). They have the strength, and the brnad, to keep the message simple, coherent and ultimately powerful. GE is, of course, one of the world’s biggies, and the homepage pays hommage to that surety. All to often, much smaller companies give away their insecurites by overloading their mssaging with, almost, apologietically verbose material which ultimately serves to muddy the sell.
Anyway, back to GE.com and design. A beautifully clean design, and grid structure for the site. Even the content heavy pages feel light and readable. A message to us all, agencies and clients alike, for our next piece of information design.
