iPhone App Development
Written by Nuri Djavit
It’s the killer app of the moment and with the Blackberry app store, Android and Nokia’s platform getting ready to launch, whoch can argue with the fact that it is becoming, if it hasn’t already, a massively important communication and branding platform. At Last Exit we labored for the last six months over ideas for highly utilitarian applications that we could develop for ourselves in order to get something out the door. After shelving several half decent concepts, we’ve arrived at three excellent applications. They offer little to no utility but like many of the most successful apps are a lot of fun with a hughe amount of novelty. Obviously we need to get these launched in order to be properly considered for client based work but we’re also hoping to land a few dollars more in sales too.
No, I can’t tell you what they are – I’d have to shoot you! But the first will be rolling out in the next six weeks followed by a (fairly) major announcement. As luck would have it, we have also landed a client project to produce an application alongside a major web project we’re close to completing.
In today’s Ad Age, Lenore Skenazy examines the negative impact of the iPhone/Touch whilst exposing the opportunity marketers have to reach a young, very connected audience. As an adult on the move around the US and Europe, smart phone penetration is obvious and backs up all the latest stats on ownership and usage and the most important thing is that you chose. It’s your device and you engage with it how you want. Apps are the best solution for mobile marketing yet and I’m personally overjoyed that we never ended up getting slammed with BlueJacking or any of the other invasive approachs companies were talking about ten years ago.
