Coupon Sites Grow at a Fast Clip
Written by Nuri Djavit
According to numbers put out by eMarketer growth in the online coupon market is growing rather rapidly, infact as much as 32% from October to November.
In a rough economy, frugal shoppers are turning to coupons. comScore’s “State of the US Online Retail Economy: Q3 2008” report said that 62% of responding US consumers who were decreasing their shopping expenses in October 2008 were using coupons more often to do so—the third-most-popular strategy.
Certainly this not surprising considering the disintegration of the economy – but it’s also a good tip for anyone looking to drive traffic for their products/services. Standing alongside brand campaigns giveaways, coupons, competitions, sweepstakes etc. have proven to be a very compelling call to action offering real calculable return on investment. Currently, this kind of activity is making up a significant portion of the online marketing and advertising campaigns we’re running for some of our clients.
Personally, I love sweepstakes especially simple ones where participants are required to do nothing more than offer their contact info and refer a few friends – check out Flavorpill’s latest here.
“The rough economy has motivated consumers to become more resourceful in how they use the Internet to research potential online and in-store purchases,” said eMarketer senior analyst Jeffrey Grau. “The future looks bright for coupon sites as financially strapped consumers rely on the Internet to stretch their dollars.”
