iTime
Written by Fred Brown
iDrive, from BMW
Discussing the latest version of iDrive in a friend’s BMW made me think of the wide impact the name iPod has had. So far as I know it was the first to coin the ‘i’ and now we have everything from iDrive (BMW) to the iPlayer (BBC). Shows that a name being established in one market doesn’t mean you can’t leverage the idea in another. You only have to look at Apple, Orange and Blackberry to see that. Then again, using a vowel as a prefix is not a new concept… e-Type, o-Ring or even u-Boat. Can’t think of a name beginning with a- though. Might have to take a-look into that.
iDrive image used under a Creative Commons license, courtesy of Jon Large’s photostream on Flickr
