Content Can Still be King
Written by Nuri Djavit
Many have exploited the accessibility and affordability of online video, most have done it poorly including those brands with big budgets. Occasionally, however, we see a great example of relevant, compelling and aspiring content that is, ultimately, good advertising. Inspired Bicycles of the UK, have a produced a lo-fi video featuring one of their sponsored riders Danny MacAskill and delivered it via YouTube.
Perfectly targeted to their demographic and even entertaining/interesting to the rest of us unwilling and unable to perform such feats, it still proves that Digital is a space where every brand can play.
