Walmart Pushes Towards World Domination
Written by Nuri Djavit
I was horrified to read this morning that Walkmart was pushing through policy that would force the brands it sells in its stores to proportion some of their media spend to Walmart run campaigns. There’s already alot of ‘cajoling’ when it comes to getting your brands positioned on shelves and now you have to commit a, potentially, large part of your budget to their media strategies. Ad Age estimated that someone like P&G would have to divert approximately $1 Billion – th idea being that Walmart makes up 30% of P&Gs total sales and, therefore, they should divert 30% pf their media spend to Walmart!!
Is this legal?
