Interactive Marketing Budgets to Double Over 5 Year Period
Written by Nuri Djavit
Forrester Research has just released a forecast showing considerable gains in digital marketing, with a cut back in ‘traditional’ advertising dollars.
Their research shows a considerable shift to what marketers see as an efficient communication platform, citing digital as “no longer experimental”, but more efficient where advertising is more inefficient. Six out of ten marketers Forrester surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”
The report also indicates a massive shift towards social media marketing; something that we are excelling in here at Last Exit, with campaigns such as that for Canon.
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