Adam Phillips Joins Last Exit New York as Director of Strategy & Media
Written by Nuri Djavit
New York, January 1, 2010 — Last Exit, LLC. has appointed Adam Phillips as Director of Strategy and Media. Phillips will oversee consumer and media strategy development, connections planning and analytics. “With Adam’s expertise, we will be able to expand our digital media services both on and offline. We are extremely excited to have him join the agency,” said Paul Newnes, Partner and Commercial Director.
Phillips has a keen insight into consumers and their interactions with technology, media and culture. Prior to Last Exit, he was a Strategic Planner at McCann Erickson, and a freelance strategic planner and media consultant working on brands, such as MasterCard Malibu, Ketel One, Avis, Applebee’s, William Grant and Sons, and RJ Reynolds.
Commenting on his appointment Phillips said, “I’m really excited about being in a place so on the front lines of where the communications industry is headed. Last Exit has a great team that consistently creates great work. I believe that in my new position as Director of Strategy and Media I can help add the cultural and behavioral insight that will inspire and direct that great work beyond simply a supporting role communications strategies, to being a foundation for communications that defines and elevates our clients brands.”
Adam has blended the roles of the account planner, the media strategist and the data analyst, into an approach to strategic planning tailored for the digital media world. At Last Exit, he will expand the company’s capabilities and services on and offline by bringing these skills together to craft business solutions through human insights, cultural currents and behavioral analysis.
