Willie Mack Joins Last Exit
Written by Nuri Djavit
New York, January 1, 2010 — Last Exit, LLC. has appointed Willie Mack as Executive Director of Engagement and Communications.
As an Executive Director will assume high level responsibilities for the growth of the company. Willie will assist in the business development and expansion of the agency into the Luxury, Fashion, Entertainment and Music industries, while forging strategic partnerships and alliances. He will also direct and mange client engagements utilizing his 15 years in client services and business consulting experience. He will provide the agency with a keen insight into the dynamics of brand-consumer behavior online and offline.
“As part of the pathway to growth, Last Exit has partnered with other companies to provide all the services our clients need. The relationship with Willie Mack from Mack Industries proved to be not only a step forward strategically but also a leap culturally. We’ve worked very successfully and very happily together on a few campaigns and being good friends simply make this good business sense.” said Nuri Djavit, Founder and CEO at Last Exit Group.
“Over the past 15 years I have had the pleasure of working with iconic and emerging brands to develop and execute integrated campaigns that engaged the media and consumers while increasing market-share and revenue for my clients. I am excited at the prospects helping to grow with Last Exit and increasing its services offering for our clients.” Mr. Mack stated.
Willie Mack will also expand the communications, social media and online PR services of the agency. “A brand has to be able to not just create a great product but also tell a relevant story to consumers in a compelling way. Digital provides countless platforms to disseminate, track and measure these engagements and Last Exit is a leader in helping clients understand the best ways to capitalize on these platforms.” Willie said.
In 2003, Willie Mack founded MACK Industries a brand consulting and creative services agency. It was during this time he developed and executed numerous global campaigns, press/product launches, exhibitions, photo shoots and TV commercials for a range of clients such as: ABSOLUT, AMEX, Ben Sherman, Flavorpill, Persol, Ray Ban, TED, Icon, GOOD, and Wired Magazines and celebrities such as Gisele Bundchen, Common, Cirque du Soliel, Eve, Lenny Kravitz, The Roots, and The Police.
“We are truly delighted to have Willie join our team, it’s a pleasure to have someone of his caliber share our vision for Last Exit and its potential within the digital communications industry.” said Paul Newnes, Founding Partner & Commercial Director at Last Exit Group.
