Foursquare audience share
Written by Katerina Zherebtsova
The new research by Forrester (via mashable.com) has uncovered an interesting insight into the geolocation market share and its regular users. For a minute it does seem that there was more hype about geo-location services than the actual people using it. According to research only 4% of the adult, internet-using population has used any kind of location based service and just 1% of all adults check into locations once a week. In comparison with the established ‘Kings of Social Media’ such as Facebook and Twitter, these stats are miniscule.
However, whilst Facebook and Twitter represent multiple layers of global societies from all paths of life, Foresquare (one of the most famous LBS’s) has emerged to command a very lucrative share of the market:
19- to 35-year-old, college-educated males who are influential among their friends and family, generally do a lot of mobile-based web research when considering making a purchase, from a refrigerator or a car to a movie ticket or dinner at a restaurant.
This newly defined market share is a great test bed for any brand to involve and engage its users with targeted campaigns. Whilst Facebook and Twitter keep growing and weaving themselves into the core infrastructure of our lives and becoming our indespensable passports to browse the digital frontiers, companies like Foursquare will emerge to engage, entertain and connect us on a different level.
source: http://mashable.com/2010/07/27/foursquare-marketing-study/#
