Daily Candy makes sense of Social Bookmarking
Written by Katerina Zherebtsova
Some companies just get the social media and social media integration. Daily Candy that is. Their format works, their content is spot on, their deals work, their ads are not annoying but helpful and the list goes on. The launch of their private sales site earlier this year also made perfect sense and is steadily gaining the market share.
There is something else, which they have just done and which makes perfect sense: optimising their social bookmarking menu. As a consumer and web user it would always puzzle me to see the abandoned ‘t’ and ‘f’ at the top/bottom/side of the websites. Why should anyone click on these and what would they get if they do?
Daily Candy, it seems, have an inspiring example:
I like it because it is a clear ‘call to action’ and an extra incentive to head the Facebook way. There is an obvious room for improvement, but for now it works…
