Social Media remote control. Who would own the red button?
Written by Katerina Zherebtsova
Twitter has announced that it is taking over the ‘retweet’ button from TweetMeMe and turning it into the ‘tweet’ button, which will work in the same way as the Facebook’s ‘Like’ functionality. The move towards owning a social media action is a significant message to the remaining social media community and an interesting evolution in channelling the digital landscape.
Social media networks have successfully shown that creating and owning a popular action is not only a trademark but a unique way of engaging the fans and providing the interaction. More than that, today’s announcement from Twitter has shown that this button is more than an effective viral tool. The ‘tweet’, ‘digg’ ‘Like’, ‘buzz’ and the rest have effectively formed the TV remote control of Social Media and a powerful way for fans to switch between channels.
With the audience increasingly moving towards learning their preferences and choosing the favourites, the battle for the top place on the social media remote control is on.
Source: http://techcrunch.com/2010/08/12/twitter-tweet-button/
