Haha, and just as I’m writing about the noise in email campaigns, eMarketer posts and article outlining the shortening gap between email and search. Read the full article here and if you’re not already registered yet, do it now, it’s a great news source for our industry.

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Sadly this video was taken down and we can’t find another copy

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OK OK, I really am slow to post but I just got a bunch of work done and we just won a really big pitch and I’m only now catching up with a bunch of reading and enjoying some truly entertaining advertising.

Cadbury’s new internal production company has certainly produced a wonderful piece of work and I might find it particularly entertaining as I am, myself, a drummer and though I hated Phil Collins once he got of the drum stool after Peter Garbiel left Genesis in ‘74, I did like many other drummers play along to this track. The burst of double fisted beats introducing the percussion element of the song is explosive and I never before related it to the chest beating of a 600lb gorilla. I have a beautiful kit set up in the office and when everyone has left at the end of the day, I think I might relive it myself.

Regarding the message, I guess it’s quite simple; ecstasy? Though if cadbury are committed to quality, they’re going to have to stop licensing the product to Hershey in the US. YUCK!!!

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Sipping Pinot Gris at the MediaWeek ‘Re-Launch’ party on Wednesday night, I was flush with the feeling that the good times seemed to be rollin’ in again. Launch parties, new magazines, sushi, champagne; happy times.

I was, however, hoping that this second surge into the digital world would be far more measured but the latest $numbers being thrown around Slide, I have to wonder whether the crazies are all back!!

On the bright side though, I met a smart, witty chap called Jeremy Greenfield, Editor of Post Advertising and enjoyed an hour of industry backlash with him. I promptly starting reading his digital ‘zine. Totally unabashed, unadulterated, insightful and humorous: www.postadvertising.com (Do you think that will earn us a story one day?)

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It’s early here at Last Exit and I didn’t sleep enough last night. So, yes, I’m a little cranky. Nevertheless, I have to complain about something: Ad Age. The industry gurus are really starting to piss me off. I read it, like countless other, because I feel I need to keep track of what’s going on on Madison ave and I’ve become increasing disenchanted with the rag.

I just watched a report from Cannes, where the main news seems to be that US agencies are not demonstrating the quality of other nations. Odd because they end the story boasting that 2/3 shops up for the big prize are from the US!

My biggest gripe here though, as with much of the ‘zine generally, is that there seems to be little explanation as to why things happen. Where’s the knowledge, intelligence and insight that I need to understand the trends that might dictate the wow and flutter of what is perceived to be “quality”? If anyone can tell me, I would appreciate it. In the meantime, you’ll find me in the thick of the pages at AdWeek and Post Advertising.

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Wow - just been featured on FairSpot.  They just keep rolling in.  I think the next iteration of our website is going to have to be pretty special!

http://fairspot.com/category/studios-agencies/

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The transition from traditional to digital has agencies trying to figure out what their roles are. “What can agencies do with regard to sorting through metrics? Where’s the insight?” were the questions Chas Edwards, publisher and chief revenue officer, Federated Media, pointed out to a morning panel at his company’s Conversational Marketing Summit. The main take away: agencies are big on offering all kinds of metrics to determine if a campaign “worked”; but the definition of success remains a work in progress.

Daina Middleton, SVP of Sunao, Moxie Interactive: The agency can’t assume marketing analytics. That has to be the client’s role to take ownership too. An agency can provide the right measurement and benchmarks and recommended processes… The real insight comes from putting all that together.

Darren Herman, Media Kitchen’s head of digital media: “There will always always be specialist firms in marketing. That’s true on Wall St. Every medium is becoming digital. And when you’re looking at digital TV, online and mobile, there will have to be separate marketing tracks to address clients needs according to those different outlets.”

During an afternoon presentation yesterday, incoming Aegis Media Americas CEO Sarah Fay said agencies need to become producers of content. Middleton: “The agency and the client need to widen their purview. We produce video in-house for clients. When I worked with HP, we had customers create videos, which we could then syndicate—and that’s where the agency came in, in terms of the distribution process and tracking how the content was passed on.” In the future, added Jon Raj, chief digital officer for Omnicom’s OMD, the question will be where should the marketing content be created? “Should it be the clients? Or should it be creative shops or media agencies? Maybe specialist entities? I think it’s going to take a lot of trial and error until we get to to that point. Right now the roles are changing and evolving. I don’t consider my job as ‘media buying’; my job is innovation.”

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We’re very happy to announce that Last Exit has expanded across the pond to London, UK.  The new office reunites me with my old college buddy and ex-Deepend partner Fred Brown.  Fred heads up the office with his long time business partner Simon Gifford.  The tight network of relationships start to get a little confusing so we’re going to add a little network diagram on our site to explain it all.  Needless to say it’s a great story and brings together a group of people with a lot of trust, synergy and very complimentary skills.We’re already beginning to prove that it is possible to collaborate with sibling offices across vast distances and time zones having successfully pitched for a couple of jobs.

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