New York, January 1, 2010 —  Last Exit, LLC. has appointed Willie Mack as Executive Director of Engagement and Communications.

As an Executive Director will assume high level responsibilities for the growth of the company. Willie will assist in the business development and expansion of the agency into the Luxury, Fashion, Entertainment and Music industries, while forging strategic partnerships and alliances. He will also direct and mange client engagements utilizing his 15 years in client services and business consulting experience. He will provide the agency with a keen insight into the dynamics of brand-consumer behavior online and offline.

“As part of the pathway to growth, Last Exit has partnered with other companies to provide all the services our clients need. The relationship with Willie Mack from Mack Industries proved to be not only a step forward strategically but also a leap culturally. We’ve worked very successfully and very happily together on a few campaigns and being good friends simply make this good business sense.” said Nuri Djavit, Founder and CEO at Last Exit Group.

“Over the past 15 years I have had the pleasure of working with iconic and emerging brands to develop and execute integrated campaigns that engaged the media and consumers while increasing market-share and revenue for my clients. I am excited at the prospects helping to grow with Last Exit and increasing its services offering for our clients.” Mr. Mack stated.

Willie Mack will also expand the communications, social media and online PR services of the agency. “A brand has to be able to not just create a great product but also tell a relevant story to consumers in a compelling way. Digital provides countless platforms  to disseminate, track and measure these engagements and Last Exit is a leader in helping clients understand the best ways to capitalize on these platforms.” Willie said.

In 2003, Willie Mack founded MACK Industries a brand consulting and creative services agency. It was during this time he developed and executed numerous global campaigns, press/product launches, exhibitions, photo shoots and TV commercials for a range of clients such as: ABSOLUT, AMEX, Ben Sherman, Flavorpill, Persol, Ray Ban, TED, Icon, GOOD, and Wired Magazines and celebrities such as Gisele Bundchen, Common, Cirque du Soliel, Eve, Lenny Kravitz, The Roots, and The Police.

“We are truly delighted to have Willie join our team, it’s a pleasure to have someone of his caliber share our vision for Last Exit and its potential within the digital communications industry.” said Paul Newnes, Founding Partner & Commercial Director at Last Exit Group.

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New York, January 1, 2010 —  Last Exit, LLC. has appointed Adam Phillips as Director of Strategy and Media. Phillips will oversee consumer and media strategy development, connections planning and analytics.  “With Adam’s expertise, we will be able to expand our digital media services both on and offline. We are extremely excited to have him join the agency,” said Paul Newnes, Partner and Commercial Director.

Phillips has a keen insight into consumers and their interactions with technology, media and culture. Prior to Last Exit, he was a Strategic Planner at McCann Erickson, and a freelance strategic planner and media consultant working on brands, such as MasterCard Malibu, Ketel One, Avis, Applebee’s, William Grant and Sons, and RJ Reynolds.

Commenting on his appointment Phillips said, “I’m really excited about being in a place so on the front lines of where the communications industry is headed. Last Exit has a great team that consistently creates great work. I believe that in my new position as Director of Strategy and Media I can help add the cultural and behavioral insight that will inspire and direct that great work beyond simply a supporting role communications strategies, to being a foundation for communications that defines and elevates our clients brands.”

Adam has blended the roles of the account planner, the media strategist and the data analyst, into an approach to strategic planning tailored for the digital media world.  At Last Exit, he will expand the company’s capabilities and services on and offline by bringing these skills together to craft business solutions through human insights, cultural currents and behavioral analysis.

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Modesty prevents Gary Lockton penning this column, but suffice to say his friends and colleagues are delighted to see his return to the pages of the press. An excellent article, written by a talented journalist – well worth a read.

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We are looking for a new business consultant / representative who can lead the sales effort for a growing and highly creative digital strategy, marketing and design agency.  The position is full or part time and is based in SoHo, New York.The candidate should possess the following skills and experience:

• Demonstrable track record of having developed sales from first client contact to contract closure
• Extensive contacts at the decision making level within brands and large agencies
• Deep understanding of the decision making process for digital marketing project engagements
• Ability to identify decision makers within complex client organizations
• High-level understanding of the process to deliver upon digital marketing engagements
• Ability to work to revenue targets

The compensation package will be geared to the candidate’s experience. Click here to apply

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We’re seeking a highly knowledgeable and energetic integrated producer, with an interactive focus. Someone who is driven to manage world class interactive projects for major brands, establish and maintain production standards, cultivate and maintain strong relationships with creatives, and be passionate about the space from Web to gaming and mobile to video. This person must be creative, solutions-driven, and organized, to ensure high-quality work is delivered on time in an extremely fast-paced environment. Quality industry expertise at a recognized agency or client-side experience is a must as is clear, respectful communications skills. The work will involve project planning (resource allocation, budgeting, scheduling etc.), resource /schedule management, client liaison, internal team and 3rd party management. Basically everything to help plan, cost and run a successful project.Experience across different media including interactive, video and print is desirable but interactive a must in order to to liais effectively with clients and third parties.Good working knowledge of relevant technologies a plus.Great benefits and a salary to match skill and experience awaits.Apply with resumes here .

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