Written by Nuri Djavit
We’re very happy to announce the launch of the Vespa USA website. It’s been a thrilling ride to get to this point and we’ve worked with some amazing people at Piaggio Group USA. Our team has been exemplary throughout the process and the results reflect the skill and commitment from the Last Exit team. Congrats to all.
Be sure to check out the scooters as well as the Community Rides section.
A few of the first press articles:
Written by Nuri Djavit
I believe that one of the highest accolades must be for a creative agency or design company to ask us to conceive, design and produce their website. This is no more pronounced than in this instance. McCann Ericksons New York business has been a client/partner of ours over the last year or so and being asked to develop ideas for their portfolio web site left us speechless. The process was not straightforward though. The ideas we conceived with creative partner SuperFad were ambitious - at the time, were had no higher option in technology that Flash 8 and attempted to build a 3D site using the ActionScript 2 programming platform. The first version was good but wasn’t a 100% match for our capabilities or the quality of work produced by McCann New York. Without approval of any budgets, we decided to experiment with AS3 in conjunction with the PaperVision3D engine. During that time, Flash 9 / AS3 gained acceptable user penetration and when we presented our experiments - basically a fully redeveloped site - McCann were blown away. Budgets were quickly approved and with some final design direction from the Agency we were done.
Total development time was fraction of that in AS2 - further evidence that whilst AS3 and PaperVision3D demands a higher level of programming skill, it remains a more efficient development tool for spatial Flash projects, whilst providing vastly improved site performance and lower processor draw.
The site displays floating assets representing a selection of McCann NY’s creative output. Rolling over these thumbnails draws connections between related assets, Selecting one will bring that family into a new layout. A further selection will play/preview that piece. In the bottom left, you can select work by media or client and drill down to specific works. IN the top right, you can change the display configurations from random to a grid arrangement and also toggle to and from full screen mode.
Enjoy the site by clicking here: McCann NY
Written by Nuri Djavit
So as not to waste a good site, we thought we’d post and host the ExpressJet site we’ve recently done for Dentsu. The site was designed to allow people to submit their stories in/of ExpressJet destinations. It’s a lovely site with a small dose of 3D Papervision thrown in. Check it out and let us know what you think - hey, why not submit a story. The competition isn’t active but you might discover something about yourself in the process. Or not.
Written by Nuri Djavit
As a digital agency, one might think it odd that we’re producing our reel as a hard media, DVD. In deed, it has been a bone of contention for some time and thats why, several months after completing our 2008 Design Reel
, we are only just approving the production. After laboring over the reel itself, we’re spending a fair penny on mastering, duplication, packaging and distribution. So I’m still asking why? when we’ve done a great job encoding at different sizes and serving. Electronic distribution is easy and basically free and above all: immediate. As a digital agency, perhaps we should be committed to the channels we predominantly work within? The answer is punctuated by a single word that my partner at Last Exit often heralds “RELEVANCE”. On top of that, I would like to add “penetration” and “visibility”. Our in-boxes are, unfortunately crowded with enough spam to fill a million cheap sandwiches and whilst we can use many different creative tactics to draw attention to a mailer, we believe in a multi-channel and relevant approach that taps into the the behavioral characteristics of our audience. Ours is splie between CMOs at the brands themselves and producers/CDs at ad agencies. Both sets have spent much more time in TV/Radio than in interactive and whilst the transition is happening it’s important to bridge the gap, speak the right language and not to be too disruptive.
So, our belief is that receiving a well designed, beautifully produced DVD (spot glossing and all) will, at the very least, leave an impression in the recipients mind (even if they never actually load the disk into a player) backed by the appropriate and well timed follow up. This is a tried and true and simple tactic that has worked for many reps and EPs in the advertising and motion business and whilst there’s not model for reps in interactive, we’ll give this a go.
Here’s a few screen shots. You can view the reel here, or let us know if you’d like to receive DVD.
Written by Nuri Djavit
We are immensely proud to announce the launch of a cracking piece of work for the JSF UK industry team - comprising BAE Systems, GE Aviation, MartinBaker, MBDA and Rolls Royce.
Fantastic result reflecting phenomenal innovation in the form of the Joint Strike Fighter which will replace the iconic Harrier Jump Jet in 2012.
Check out the site by clicking HERE.
Written by Nuri Djavit
Lucy Woodward has just (finally) launched her latest, self written, performed, produced and managed album. Away from the overbearing management of a large record label, Lucy has spread her wings and found a groove that not just suits her but suits the audience just nicely thank you very much! A rollicking mixture of styles rooted in a soul groove. Go buy it at Barnes & Noble.
But what I really wanted to say was how fantastic it is that artists have access to many vehicles for self promotion, though a balance of new world and old world techniques is vital. Lucy has utilized the internet to great effect (and and we designed/built her website) whilst keeping a more traditional promotional manager busy and networking like crazy! What a studio album and most marketing tools can not convey though is how fantastic Lucy is live. So, I think it would be great for her to build out a HD video video player and to capture as much live content as possible. Perhaps she can use MOLI’s platform to do that?
Written by Nuri Djavit
After enjoying a lovely weekend in the Hudson Valley with my wife, we stopped by our old Friends Sean Nutley and Gregory Triana at their kitchen accessories store ‘bluecashew - Kitchen Pharmacy‘, tucked away in the beautiful town of High Falls. I first met Sean and Greg back in ‘99 when we were sharing a space in Chelsea Market; me with my old company Deepend and Sean and Greg as SBN, an event production and PR company. We got along instantly and decided to barter services; they threw our launch party, which was awesome, and we helped re-brand them as bluecashew and develop their first website. They still use the logo that my best designer of the time Angela Lidderdale created.
So, as usual, our vist turned into a shopping extravaganza. We’re no different from many people in modern day America, we take great pride in the stuff we own and enjoy the shopping experience itself, granted, but the fact is that every time I visit bluecashew, I find products that I have longed to find but couldn’t as well as many products that are simply better than the bulk standard utensils I’ve purchased from Bed Bath & Behind. Viking products are not easily come by in my local stores and are bloody awesome. Beautifully designed and built to last. But, Joseph Joseph, being from my home country and fantastic, utilitarian designers create true objet d’arte for the home. I almost don’t care what ‘it’ does, I just want it!
Sean and Greg have assembled a phenomenal shopping experience for all kitchen fiends out there by assembling the very best products based on functionality,durability and quality and of course, beauty. They’ve recently launched their inventory online and are currently wading through the sea of search engine optimization. Go check out the online store and let me know if you agree. Better yet, take a short vacation and drive (just 2 hours) up to the Catskills and see the store for itself, while enjoying one of the country’s most beautiful national parks.
OK, like the car posting not strictly in market but, Hey, I mentioned their website didn’t I?
Written by Nuri Djavit
Last Exit has just (soft) launched a new campaign for our clients MOLI. The campaign is based around a series of 5 short films about a character called Marcus - an insufferable control freak - who runs a young ad agency. Though he’s rather hateful, the aim was for us, the creative class, to see something of ourselves in this insidious person. The question is, whether we rejoice in this or bow our heads in shame. Well, the site goes some way into celebrating control freaks. Yes, it’s something we have to learn to let go of and ultimately chill out as our companies grow but in the early days it may be seen as essential.
So, the site is hosted by the good doctor, Dr. Zizberg - the foremost authority on control freakism. He has developed an elaborate brain scan test which reverse engineers your computer monitor to scan your cranium when pressed against the screen. Amazing!!
The site was a lot of fun to work on and a lot fun to use. And, MOLI are giving away 25 iPod touches as part of a sweepstakes competition. So go in, create a profile, take the test and GOOD LUCK!!!
Written by Nuri Djavit
How do you explain that your overhead projector technology is better than others? Dentsu America created a visually rich, character-driven campaign entitled “Our Pixels Are Really Close” to re-enforce the Canon REALiS next-generation overhead projector technology and its key advantage - the sharpness and accuracy of the displayed image. At Last Exit, we produced the site incorporating lots of visual effects as well as, of course, the pixel characters.
<<Click here to launch Canon - REALiS>>
The success of the project is a testament to the highly collaborative relationship between our two companies. Fantastic!
Written by Nuri Djavit
Have you seen our latest reel? Check it out: LAST EXIT Design Reel
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