The live webcast of the ‘Spike Edney & Friends’ event, presented by Last Ext and Flint during the Internet Week Europe, attracted a live online audience from 53 countries around the world. Fans of Queen, Graham Gouldman, Madeline Bell, I Blame Coco, Tom Robinson, Rokhsan Heydari and the Cash Cows (the Bear Bones) were voting online for their chance to influence the playlist and hear their favourite artists.

The Twitter feed was also noted as amongst the top Internet Week Europe hashtags and tweets.

the webcast can be viewed here www.spikelivemusic.tv

feedback, comments and live Twitter feed is @SpikeLiveMusic on Twitter

Some fun pictures from the venue itself @Bathhouse, London

I Blame Coco on stage performing Self machine

Graham Gouldman and Spike Edney performing Under Pressure by Queen

Bear Bones performing their incredible music mix

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LAST EXIT and FLINT present “SPIKE EDNEY & FRIENDS”, an interactive, live-streamed music event, where viewers can interact with host and renown musical director Spike Edney and featured special musical guests.

Following the 2008 launch of the hugely successful Internet Week NY, on 8^th-12^th November, INTERNET WEEK EUROPE 2010 is being launched with a ground-breaking five day festival celebrating the very best of Europe’s digital industry and London as its digital hub.

London will play host to a series of web focused events including this long-awaited show at The Bathhouse, London on Wednesday 10^th November.  The featured event “SPIKE EDNEY & FRIENDS”, presented by digital agency Last Exit, and video communications agency Flint, is the brainchild of rock band Queen’s keyboardist and musical director Spike Edney and will allow people all over the world to share in the excitement of this inaugural event and Internet Week.

The event will be streamed live (details to follow). The 2 hour webcast will feature Spike in conversation with invited close musician friends and special celebrity guest artists and rising young stars – talking about their careers, musical influences, favorite songs, highs/lows and amusing stories from their years on the road; followed by live acoustic guest performances in an intimate setting with Spike and his all-star band. Each artist will be asked to perform one of their hits, followed by a favorite John Lennon song, chosen by the online audience.

Artists being featured will include legendary song writer

Graham Gouldman (10cc) www.grahamgouldman.com

Sensational jazz, soul, rock and pop singer Madeline Bell (Blue Mink, Stevie Wonder, Dusty Springfield, Elton John…) www.madelinebell.com

Iconic UK songwriter and BBC 6 Radio music presenter, Tom Robinson (Tom Robinson Band) www.tomrobinson.com

Emerging UK artist Coco (I Blame Coco) www.iblamecoco.co.uk, UK street band The Cash Cows www.myspace.com/cashcowsrock

Up and coming ACM (Academy of Contemporary Music) student, Rokhsan Heydari (imagine Lilly Allen dipped in Stevie Wonder’s Motown Soul…) www.myspace.com/rokhsanmusic.

The online audience will be invited to ask Spike and his guests questions and make their song requests via twitter.  The top requests will be displayed live, allowing people to add their votes and change the playlist in real-time.

“This event takes live music to the next level”, added Steven Blackman, Managing Director of Flint. “It allows the band to interact in real time with a global audience, who are sharing the experience.”

For further information and updates, please follow @SpikeLiveMusic on Twitter

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Chegg has made quite the name for itself since “setting up e-shop” back in 2003. Now, 4.2 million books and 6,400 campuses later, Chegg has “disintermediated” the $5B+ college textbook market by providing a low-cost, short-term, nationwide rental alternative” to the steep prices of the university bookstore. Carpenter further predicts that Chegg is poised to control 80%+ market share.

Having garnered a substantial online presence, Chegg wanted to brach out offline, while still staying loyal to the insight that today’s students were both cost-conscious AND creatively expressive. The challenge for us was not just the technical development of the boxes, but also the launching of a campaign that would garner more online/offline awareness via offline engagement.

We joined forces with Dr. Pepper to hatch an interactive marketing campaign called the Chegg Book Box Builder Challenge where participants were given pre-loaded colors and graphics to design a Chegg bookbox. Students were further egged on by the incentive of an Apple Macbook Pro and the guarantee that the highest voted box design would be the one shipped out to renters.

Sure enough, 4,000 submissions and two million votes later, the winning designs from Rachel Sperber, Sarah Herman and Sebastian Carames, are set to ship this Fall (Congratulations, you three!). We enjoyed working with both Chegg and Dr. Pepper on this project and definitely look forward to the next challenge.

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On June 30th, we hosted, alongside Voyage.TV, the first our newest quarterly networking event, Reciprocate. Perfect NYC weather made the amazing setting of the Thompson LES Above Allen rooftop a perfect venue for friends and colleagues, old and new, to connect, share ideas and network over delicious Belvedere Vodka cocktails. Overall, Reciprocate was a huge success and has extended further into a Reciprocate LinkedIn Group for people to be able to continue contact and conversation with each other until our next event. With our new office in the works, we’re looking forward to our move later this summer as well as our next Reciprocate event in the fall.

See photos from our June 30th Reciprocate event!

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Last Exit Gets Its Big Break in Television

Agency Makes UK BBC2 TV Premiere in “Out of the Frying Pan” last night at 7 p.m.

Link to view program: http://www.bbc.co.uk/iplayer/episode/b00sbq2t/Out_of_the_Frying_Pan_The_Boat/

guests on the boat at Last Exit presents, filmed by BBC2

The two runners-up of the series “The Restaurant,” James Knight-Pacheco and Alaisdair Cooper, step out of the professional kitchen to test their skills in the real world as fine dining event caterers. Having been proteges of Chef Raymond Blanc for the past nine months, the men take on six challenges in the fine-dining events industry to prove that they’re capable of running their own business.

In episode four of the series, James and Alaisdair join the creative design industry, catering for international creative & digital media agency, Last Exit. The event: a party onboard a Thames cruise ship commemorating the coming together of Last Exit’s London and New York offices. The challenge: six courses featuring a celebration of food and wine from both sides of the Atlantic for 75 guests in just two hours! The six-course cuisine consisted of a tasting menu to match a selection of English and American wines chosen by wine connoisseur Martin de Russett.

BBC2 filmed the preparations and the event, as well as the guests’ reactions to the cuisine presented by the BBC team. The guests were from both the U.S. and the UK, among them the Deputy Cultural Attache from the American Embassy in London.

“We are all really eager to see the event on screen, although we are keeping our fingers crossed the editor has been kind to us,” said Gary Lockton, a partner at Last Exit. “It was a great event! James and Ali certainly did their best and our guests were delighted,” he continued.

Many guests certainly had a good time. The team from AMV BBDO certainly have given BBC editors their largest challenge, when they continually formed various ‘very post-watershed’ words out of letters provided to mark each guest’s place setting.

‘We are looking forward to continuing building the relationship and knowledge between our two offices, working together on joint projects in social media, digital strategy, web design and brand identity creation’, said Fred Brown, Last Exit London Managing Partner.

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Last Exit has appointed Aaron Gilboe as Projects Director. Gilboe will oversee all client communications for the London office, direct new pitches and develop relationships with key agency partners. “Aaronʼs experience developing and growing top global brands will bring invaluable benefits to our existing and new clients. We are extremely excited to have him join the agency,” said Fred Brown, Partner.

Gilboeʼs insight into directing digital projects comes from leading international brand campaigns and overseeing their online expansion by successfully formulating and implementing sales and marketing strategies. Prior to Last Exit, he was Product Manager at Warner Bros. Home Video, Marketing Manager at American Apparel, Head of Digital at Vice Media group, and Digital Account Director at Story Worldwide, responsible for the growth, retention, and profitability of a variety of projects and accounts, including: Johnson and Johnson Lifescan and Animas, Creativesheffield (Sheffield City Council), Clinique for Men, Topshop, Tiger Beer, Oakley, Adidas, Blyk Mobile among others.

Commenting on his appointment Gilboe said, “Iʼm thrilled to join the team at Last Exit. It is a special place with great people and we are already pressing full steam on new projects which maximise the opportunity afforded by social media and user generated content. The quality of work and ideas are outstanding and in my role as Projects Director I will work to deliver profitable results for our clients, which will bring a return on their investment and encourage their further expansion into digital.”

Aaronʼs experience in a variety of industries both in agency and client positions informs his multidisciplinary approach, inspired by a vision for growth opportunities, account leadership and successful interpersonal communication. At Last Exit, he will expand the companyʼs relationships within the industry by bringing together his entrepreneurial skills, extensive insight into the digital field and passion for cultural currents.

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New York, January 1, 2010 —  Last Exit, LLC. has appointed Willie Mack as Exec. Director of Business Development and Communications.

As a director of the business, he assumes substantial responsibilities for the growth of the company’s new clients. Willie will assist in the business development and expansion of the agency into the Luxury, Fashion, Entertainment and Music industries, while forging strategic partnerships and alliances. He will also direct and mange client engagements utilizing his 15 years in client services and business consulting experience. He will provide the agency with a keen insight into the dynamics of brand-consumer behavior online and offline.

“As part of the pathway to growth, Last Exit has partnered with other companies to provide all the services our clients need. The relationship with Willie Mack from Mack Industries proved to be not only a step forward strategically but also a leap culturally. We’ve worked very successfully and very happily together on a few campaigns and being good friends simply make this good business sense.” said Nuri Djavit, Founder and CEO at Last Exit Group.

“Over the past 15 years I have had the pleasure of working with iconic and emerging brands to develop and execute integrated campaigns that engaged the media and consumers while increasing market-share and revenue for my clients. I am excited at the prospects helping to grow with Last Exit and increasing its services offering for our clients.” Mr. Mack stated.

Willie Mack will also will help establish the communications, social media and online PR services of the agency. “A brand has to be able to not just create a great product but also tell a relevant story to consumers in a compelling way. Digital provides countless platforms  to disseminate, track and measure these engagements and Last Exit is a leader in helping clients understand the best ways to capitalize on these platforms.” Willie said.

In 2003, Willie Mack founded MACK Industries a brand consulting and creative services agency. It was during this time he developed and executed numerous global campaigns, press/product launches, exhibitions, photo shoots and TV commercials for a range of clients such as: ABSOLUT, AMEX, Ben Sherman, Flavorpill, Persol, Ray Ban, TED, Icon, GOOD, and Wired Magazines and celebrities such as Gisele Bundchen, Common, Cirque du Soliel, Eve, Lenny Kravitz, The Roots, and The Police.

“We are delighted to have Willie join our team, it’s a pleasure to have someone of his caliber share our vision for Last Exit and its potential within the digital communications industry.” said Paul Newnes, Founding Partner & Managing Director (New York) at Last Exit Group.

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