I did have to look twice at this banner ad.  At first I thought it was some reference to the Mojave Experiment.Interesting problem to try and reclaim the word ‘Vista’. 

Comments(1)

According to Bornstein Research, ad dollars being directed to the web by car manufacturers did not fall in Q1 of this year.  The industry has had a rough year and much it has to do with a lack of innovation and sudden panic to play catch up with the rest of the modern world, as I wrote in a previous post.  The good news is, that most of the manufactures and their brands are shifting gears and pushing marketing dollars behind smaller, fuel efficient models.  So, if your agency is currently working with an auto brand (as we are), you should be in good shape.

See the full article at eMarketer.

Comments(0)

OK, so I’m a little behind the times on this one but the campaign for the Dark Night Batman movie is really bloody good. Seeded by dropping “I Believe in Harvey Dent” cards into comic book and around comic book stores, the campaign focuses around the Harvey Dent campaign for DA site, where users gather clues that slowly reveal the emerging second face of the guy and help set up the next movie.Cudos to 42 entertainment. I believe do you?I BELIEVE IN HARVEY DENT

Comments(0)