Last Exit has just (soft) launched a new campaign for our clients MOLI. The campaign is based around a series of 5 short films about a character called Marcus - an insufferable control freak - who runs a young ad agency. Though he’s rather hateful, the aim was for us, the creative class, to see something of ourselves in this insidious person. The question is, whether we rejoice in this or bow our heads in shame. Well, the site goes some way into celebrating control freaks. Yes, it’s something we have to learn to let go of and ultimately chill out as our companies grow but in the early days it may be seen as essential.

So, the site is hosted by the good doctor, Dr. Zizberg - the foremost authority on control freakism. He has developed an elaborate brain scan test which reverse engineers your computer monitor to scan your cranium when pressed against the screen. Amazing!!

The site was a lot of fun to work on and a lot fun to use. And, MOLI are giving away 25 iPod touches as part of a sweepstakes competition. So go in, create a profile, take the test and GOOD LUCK!!!

http://www.controlfreaktv.com/

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