OK OK, I really am slow to post but I just got a bunch of work done and we just won a really big pitch and I’m only now catching up with a bunch of reading and enjoying some truly entertaining advertising.

Cadbury’s new internal production company has certainly produced a wonderful piece of work and I might find it particularly entertaining as I am, myself, a drummer and though I hated Phil Collins once he got of the drum stool after Peter Garbiel left Genesis in ‘74, I did like many other drummers play along to this track. The burst of double fisted beats introducing the percussion element of the song is explosive and I never before related it to the chest beating of a 600lb gorilla. I have a beautiful kit set up in the office and when everyone has left at the end of the day, I think I might relive it myself.

Regarding the message, I guess it’s quite simple; ecstasy? Though if cadbury are committed to quality, they’re going to have to stop licensing the product to Hershey in the US. YUCK!!!

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How do you explain that your overhead projector technology is better than others? Dentsu America created a visually rich, character-driven campaign entitled “Our Pixels Are Really Close” to re-enforce the Canon REALiS next-generation overhead projector technology and its key advantage - the sharpness and accuracy of the displayed image. At Last Exit, we produced the site incorporating lots of visual effects as well as, of course, the pixel characters.

<<Click here to launch Canon - REALiS>>

The success of the project is a testament to the highly collaborative relationship between our two companies. Fantastic!

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Need help demystifying video compression / encoding / transcoding?  Here’s a great book by a close friend and ex-Last Exit-er - Andy Beach - see his blog post here.

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Our lovely and most talented friends over at Superfad have been rated in How Magazine’s Top Ten Sites for Designers.  A wee site we did last year for them.  See the screen shot below and click here to check out their site.The site’s front end is pure HTML with embedded QuickTime movies.  The entire site is driven by our very own CMS (Content Management System) called ‘Self Sufficient’ and is completely searchable.  The back-end tools also allow Superfad peeps to create custom selections or reels to send out to clients and prospects. A beautifully simple and extremely functional site:  SUPERFAD

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Have you seen our latest reel?  Check it out:  LAST EXIT Design Reel

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Or rather, the lack of it. Damn.

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This takes me way, way, back. Watch all the way through - it’s worth it. And yes, that is Kate Bush sampled.

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