Predicting Digital Advertising in 2011

Written by Andrew Hwang

Mashable recently featured a guest blogger, Jesse Thomas of creative agency JESS3, making predictions for digital advertising in the next year. With social media more robust than ever, consumer engagement has taken precedence and priority over simply reaching consumers. The general theme is improved targeting and relevance to the consumer, which makes sense considering the plethora of data and analytics social media has ultimately provided. Here are Jesse’s six predictions, which we think will be spot-on.

1. Local Advertising Becomes Relevant Again With Location
2. Silicon Valley Will Be the Next Madison Avenue
3. Influencers Will Be the Celebrities of the Social Web
4. Small Will Be the New Big for Social Networks
5. Brands Will Become More Like Media Companies
6. Facebook “Likes” Will Be Important for Your Brand

Click here to read the full Mashable article.

December 21st 2010 Filed into Advertising, PR & Digital Activation, social media

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Top Tweetter for Internet Week Europe

Written by Katerina Zherebtsova

The live webcast of the ‘Spike Edney & Friends’ event, presented by Last Ext and Flint during the Internet Week Europe, attracted a live online audience from 53 countries around the world. Fans of Queen, Graham Gouldman, Madeline Bell, I Blame Coco, Tom Robinson, Rokhsan Heydari and the Cash Cows (the Bear Bones) were voting online for their chance to influence the playlist and hear their favourite artists.

The Twitter feed was also noted as amongst the top Internet Week Europe hashtags and tweets.

the webcast can be viewed here www.spikelivemusic.tv

feedback, comments and live Twitter feed is @SpikeLiveMusic on Twitter

Some fun pictures from the venue itself @Bathhouse, London

I Blame Coco on stage performing Self machine

Graham Gouldman and Spike Edney performing Under Pressure by Queen

Bear Bones performing their incredible music mix

November 17th 2010 Filed into Last Exit News, PR & Digital Activation, Platforms & Technology, Web, social media

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Last Exit is taking part in the Internet Week Europe

Written by Katerina Zherebtsova

LAST EXIT and FLINT present “SPIKE EDNEY & FRIENDS”, an interactive, live-streamed music event, where viewers can interact with host and renown musical director Spike Edney and featured special musical guests.

Following the 2008 launch of the hugely successful Internet Week NY, on 8th-12th November, INTERNET WEEK EUROPE 2010 is being launched with a ground-breaking five day festival celebrating the very best of Europe’s digital industry and London as its digital hub.

London will play host to a series of web focused events including this long-awaited show at The Bathhouse, London on Wednesday 10th November.  The featured event “SPIKE EDNEY & FRIENDS”, presented by digital agency Last Exit, and video communications agency Flint, is the brainchild of rock band Queen’s keyboardist and musical director Spike Edney and will allow people all over the world to share in the excitement of this inaugural event and Internet Week.

The event will be streamed live (details to follow). The 2 hour webcast will feature Spike in conversation with invited close musician friends and special celebrity guest artists and rising young stars – talking about their careers, musical influences, favorite songs, highs/lows and amusing stories from their years on the road; followed by live acoustic guest performances in an intimate setting with Spike and his all-star band. Each artist will be asked to perform one of their hits, followed by a favorite John Lennon song, chosen by the online audience.

Artists being featured will include legendary song writer

Graham Gouldman (10cc) www.grahamgouldman.com

Sensational jazz, soul, rock and pop singer Madeline Bell (Blue Mink, Stevie Wonder, Dusty Springfield, Elton John…) www.madelinebell.com

Iconic UK songwriter and BBC 6 Radio music presenter, Tom Robinson (Tom Robinson Band) www.tomrobinson.com

Emerging UK artist Coco (I Blame Coco) www.iblamecoco.co.uk, UK street band The Cash Cows www.myspace.com/cashcowsrock

Up and coming ACM (Academy of Contemporary Music) student, Rokhsan Heydari (imagine Lilly Allen dipped in Stevie Wonder’s Motown Soul…) www.myspace.com/rokhsanmusic.

The online audience will be invited to ask Spike and his guests questions and make their song requests via twitter.  The top requests will be displayed live, allowing people to add their votes and change the playlist in real-time.

“This event takes live music to the next level”, added Steven Blackman, Managing Director of Flint. “It allows the band to interact in real time with a global audience, who are sharing the experience.”

For further information and updates, please follow @SpikeLiveMusic on Twitter

November 04th 2010 Filed into Last Exit News, PR & Digital Activation, Platforms & Technology, Uncategorized, Web, social media

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Last Exit’s Reciprocate event @ THOM LES

Written by Reagan Freyer

On June 30th, we hosted, alongside Voyage.TV, the first our newest quarterly networking event, Reciprocate. Perfect NYC weather made the amazing setting of the Thompson LES Above Allen rooftop a perfect venue for friends and colleagues, old and new, to connect, share ideas and network over delicious Belvedere Vodka cocktails. Overall, Reciprocate was a huge success and has extended further into a Reciprocate LinkedIn Group for people to be able to continue contact and conversation with each other until our next event. With our new office in the works, we’re looking forward to our move later this summer as well as our next Reciprocate event in the fall.

See photos from our June 30th Reciprocate event!

July 01st 2010 Filed into Advertising, Last Exit News, PR & Digital Activation, social media

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The Apple Car

Written by Fred Brown

Customers will talk about your company, its products and services, whether you want them to or not. And online there are a multitude of places to do so. The question is, do you as a brand facilitate or participate? I will argue that you should do both, and I’ll tell you why.
It is not unheard of for customers to eulogize — one only has to browse Trip Advisor to see that. It is most definitely not unheard of for customers to complain, or to seek answers to questions or solutions to problems. Consider Apple and BMW. They collaborated on the first proper integration of the iPod and the automobile, and are the only two brands I would consider getting tattooed, were that my thing.
Apple provided a forum for their customers back in 2000. Duane, who has posted 62,100 times so far, is a “Level 5″ and the No. 1 poster. A blogger said of Duane, “I’m guessing that if you play ‘Apple Related Trivial Pursuit’ with Duane, Duane first kicks your ass and then takes your name.”
Apple describes the service as a user-to-user support forum, whereby experts and other Apple product users get together to discuss Apple products. You’ll find a wealth of information about your favorite Apple hardware and software products that will help you get the most out of your purchase. You can participate in discussions about various products and topics, find solutions to help you resolve issues, ask questions, get tips and advice, and more.
BMW, on the other hand, does not provide a forum for its customers. As a result, a plethora of home-grown forums have arisen, from bimmerfest.com to model-specific e46fanatics.com, meaning a time-consuming and sometimes fruitless Google search for information. It is still not too late for BMW to enter the fray and provide value to its customers. Disenfranchising the people who have filled the void is not something I would do — rather BMW could provide:
  • a central directory of the forums
  • access to specialist technical advice for problems that forum users are unable to provide an answer to (there are plenty)
  • access to information that owners of pre-owned BMWs should have, like a copy of their vehicle’s original specification or service history
  • hosting for the forums, relieving a cost burden that users currently meet
There are five key reasons why I think BMW and other brands should do this:
  1. It creates a perception that they care about their customers beyond the initial sale.
  2. It builds loyalty. Not everything that is said on the Apple forum is complimentary, but I admire Apple for facilitating. It shows they are here to stay, and can take criticism.
  3. It provides an opportunity for the manufacturer to keep close to its customers, and learn about the issues (and often ideas) that can inform their R+D program. There is plenty of feedback out there if they care to ask.
  4. It provides an opportunity to touch customers. Today’s 10 year-old BMW owner looking for an answer is tomorrow’s customer for a new model.
  5. You could not laser target the people who influence others in their circle to buy your product more precisely.
June 29th 2010 Filed into PR & Digital Activation, social media

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The Power of Syndication

Written by Paul Newnes

A nice little article first published here was re-published a lot.   Doesn’t mean any of our trends for 2010 will be correct, but nice anyway.

January 26th 2010 Filed into PR & Digital Activation, social media

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Last Exit Twitter Updates for 2010-02-02

Written by admin

  • Belated happy 2010. May it be a prosperous one! #
January 11th 2010 Filed into PR & Digital Activation, social media

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Last Exit Twitter Updates for 2009-11-05

Written by admin

November 05th 2009 Filed into PR & Digital Activation, social media

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