Written by Katerina Zherebtsova
After months of rumours, Facebook has finally set the date for the geo-location announcement. Whether it will really happen tomorrow or not, this is a significant addition to the evolving GLS market, which has grown to involve both fans and brands alike.
Watch this space.
source: http://mashable.com/2010/08/16/facebook-location-august/#
Written by Katerina Zherebtsova
Twitter has announced that it is taking over the ‘retweet’ button from TweetMeMe and turning it into the ‘tweet’ button, which will work in the same way as the Facebook’s ‘Like’ functionality. The move towards owning a social media action is a significant message to the remaining social media community and an interesting evolution in channelling the digital landscape.
Social media networks have successfully shown that creating and owning a popular action is not only a trademark but a unique way of engaging the fans and providing the interaction. More than that, today’s announcement from Twitter has shown that this button is more than an effective viral tool. The ‘tweet’, ‘digg’ ‘Like’, ‘buzz’ and the rest have effectively formed the TV remote control of Social Media and a powerful way for fans to switch between channels.
With the audience increasingly moving towards learning their preferences and choosing the favourites, the battle for the top place on the social media remote control is on.
Source: http://techcrunch.com/2010/08/12/twitter-tweet-button/
Written by Katerina Zherebtsova
Some companies just get the social media and social media integration. Daily Candy that is. Their format works, their content is spot on, their deals work, their ads are not annoying but helpful and the list goes on. The launch of their private sales site earlier this year also made perfect sense and is steadily gaining the market share.
There is something else, which they have just done and which makes perfect sense: optimising their social bookmarking menu. As a consumer and web user it would always puzzle me to see the abandoned ‘t’ and ‘f’ at the top/bottom/side of the websites. Why should anyone click on these and what would they get if they do?
Daily Candy, it seems, have an inspiring example:
I like it because it is a clear ‘call to action’ and an extra incentive to head the Facebook way. There is an obvious room for improvement, but for now it works…
Written by Andrew Hwang
To this day, Kanye West has been notorious for his ubiquitous online presence, whether it be through his circuitous rants, outlandish video captures of him “in the moment”, South Park cameos, or even hilariously mean-spirited Twitter hoaxes. Last May, Kanye unabashedly launched into a Twitter tirade, in the paranoid wake of several doppelganger accounts and the heads of Twitter consciously letting it slide. By revealing to his loyal fanbase that he only blogs 5% of what he’s doing since he’s “BUSY BEING CREATIVE MOST OF THE TIME”, Kanye positioned himself as a musical workaholic with just a very loud caps lock key.
However, yesterday marked Kanye’s first day on Twitter under his eponymous handle. And he already had 50,000+ fans by the end of the work day. Now, he’s closing in on a quarter of a million. West kicked off his tweet-spam with: “Up early in the morning taking meetings in Silicone Valley,” before correcting himself an hour later with, “Lol I spelled Silicon wrong ( I guess I was still thinking about the other type of silicone ITS A PROCESS!! : )”
Many of the following tweets thanked bloggers for posting about his surprise performance for the Facebook offices. And we’ll admit, that was very well-played. Surprisingly, though, there seems to be no trace of capitalization anywhere, just endless complaints about the size of private jets, the luxuries he self-indulges in, and the stuntastic tweeting opportunities he missed before yesterday.
If he continues this trend, his tweets may be just as loud, if not louder, than his lit-up caps lock. Consider yourself warned.
Written by Katerina Zherebtsova
“It is not the winning that matters; it is the taking part that is important.” Or so I was brought up to believe. The spirit of the game embodied in the Olympics and other self-supportive, nurturing ideas have provided a framework for individuals, organisations, and governments to praise the winners whilst not forgetting to value everyone who takes part.
But the X-Factor, the World Cup and the forthcoming election are all about the winner, and the economic crisis couldn’t have triggered a realignment of society’s values if the gap between winners and losers hadn’t grown so big.
And that is also happening online. That sense of the web being free for all, where anyone-can-join and anyone-can-participate is fast becoming, as in life, a place where only the top 3 count.
Google has been the first to clearly mark the finish line; we all know that the top 3 search results account for 80% of clicks. The rest sink into oblivion. The next was Twitter with the launch of the ‘promoted Tweets’, which allowed companies to bid on keywords.
This is a powerful message to marketeers and brands: participation in the conversation alone is not enough. Having a presence on Facebook, a voice on Tweeter, an advert on Google, a page in Wikipedia does not by itself create a winner.
Targeted content written around keywords and an in-depth knowledge of the consumer, the things that they want, the things they search for and aspire to will mark out the strongest and the fittest. And there are plenty of tools both online and offline to help on the targeting journey: Google’s targeted ads, HP’s customisable ads publishing software, Facebook Ads, Twitter feeds – the list goes on.
And most importantly, it won’t be about the tools anymore, but about real people and real, gripping, insightful content and ideas. The Gold medal is worth fighting for.
Written by Katerina Zherebtsova
The Internet Advertising Bureau has launched the new framework to measure the success of the Social Media campaigns in an attempt to standartise the framework for both clients and agencies.
The IAB Social media Council will look into finding ways to standartise the measurement metrics and explore successful case studies to propose the benchmarking activity.
More at:
http://www.nma.co.uk/news/iab-devises-ways-of-benchmarking-social-media-work/3015762.article
Written by Reagan Freyer
On June 30th, we hosted, alongside Voyage.TV, the first our newest quarterly networking event, Reciprocate. Perfect NYC weather made the amazing setting of the Thompson LES Above Allen rooftop a perfect venue for friends and colleagues, old and new, to connect, share ideas and network over delicious Belvedere Vodka cocktails. Overall, Reciprocate was a huge success and has extended further into a Reciprocate LinkedIn Group for people to be able to continue contact and conversation with each other until our next event. With our new office in the works, we’re looking forward to our move later this summer as well as our next Reciprocate event in the fall.
See photos from our June 30th Reciprocate event!
Written by Katerina Zherebtsova
The new iPhone App for the Museum of London uses images from the past, which are layered on top of the real-life London locations. This newly launched application is by far one of the best AR examples. Fun, educational and very viral.
Photos from http://londonist.com/2010/05/museum_of_london_iphone_app_blends.php?gallery0Pic=3#gallery
Written by Fred Brown
Written by Paul Newnes
A nice little article first published here was re-published a lot. Doesn’t mean any of our trends for 2010 will be correct, but nice anyway.
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