Virgin Atlantic – 25 years and still red hot!

Written by Fred Brown

Virgin Atlantic advert

Virgin Atlantic advert

As the resident retro geek at Last Exit, it will come as no surprise that I enjoyed the Virgin Atlantic ‘25 years and still red hot’ advert a great deal. Our Price records, Wimpy and a brick mobile phone – sadly destroyed in the making of the clip and therefore not available as an exhibit in the Last Exit collection – all set to the thumping tunes of Frankie goes to Hollywood. There is much to love here. And there is much to love here, to – your correspondent writing to you from (sadly) seat 42H on their VS001 flight to New York. It seems incredible that it all began so long ago – or that those of us who grew up with Virgin have now grown up. It was and remains my favourite airline, and I have flown on most of them. Us brand people sometimes have a hard time convincing sceptics of the value of branding – but you only have to look at Zavvi (closed for business 15 months after buying Virgin Records) and Absolute Radio (20% drop in listeners since changing from Virgin Radio) to see the power. I think the key to the Virgin brand is the ability to inspire and motivate both customers and their own people. The crew aboard this A340 all look just a touch over 25 themselves, but red hot? You bet.



ExpressJet Competition Site

Written by Nuri Djavit

So as not to waste a good site, we thought we’d post and host the ExpressJet site we’ve recently done for Dentsu. The site was designed to allow people to submit their stories in/of ExpressJet destinations. It’s a lovely site with a small dose of 3D Papervision thrown in. Check it out and let us know what you think – hey, why not submit a story. The competition isn’t active but you might discover something about yourself in the process. Or not.

http://www.expressjetmicrosite.com/

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Joint Strike Fighter

Written by Nuri Djavit

jsf-org.jpg

We are immensely proud to announce the launch of a cracking piece of work for the JSF UK industry team – comprising BAE Systems, GE Aviation, MartinBaker, MBDA and Rolls Royce.

Fantastic result reflecting phenomenal innovation in the form of the Joint Strike Fighter which will replace the iconic Harrier Jump Jet in 2012.

Check out the site by clicking HERE.