Of course the Whopper Virgins campaign is a few days old now but it is gathering momentum quickly. Claims (by researchers such as BrandIndex) that the Burger King brand has taken a bit of a knock from the campaign are being bested by views, discussion and sharing of the documentary.

I honestly believe this a fantastically interesting piece and not necessarily because of the taste test or its results. It’s refreshing that there are still people out in the world who have never been exposed to global brand giants such as Burger King or McDonalds! But back to the point; I think it was a considerably brave move by BK and CPB alike and the results are worth the risk. The conversations that this will spark will resound for weeks to come - I personally am looking to bring it up tonight over a few pints and a tray of sliders.

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I had the intense pleasure of visiting the beautiful Brooklyn Museum this past weekend and attending the Gilbert & George exhibition. If you don’t know who they are, or much about they’re work I strongly suggest you go along. This is their first international tour in more than 20 years and is as dramatic, emotional, subversive and as provocative as ever. The duo’s work is definitely unique and tackles (rather brutally at times) themes such as faith, religion, sexuality, superstition, race and identity, urban life, terrorism and AIDS related loss.

My personal reaction, whether I liked a particular piece or not, was profound. My particular interest is the approach they employ and the deeply ‘graphics’ style of their work and the high level of engagement with the visitor - something I feel is very difficult to achieve in a static, passive medium such as this. Perhaps some lessons to be learned here while applying to digital / interactive design, advertising and marketing campaigns and messaging?

Here’s a great review in the New York Times.

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