Last Exit Twitter Updates for 2009-07-18
Written by admin
- Just launched: http://www.hdeverything.co.uk/3D/ #
- http://vimeo.com/3069795 #
- http://bit.ly/adjQS #
Content Can Still be King
Written by Nuri Djavit
Many have exploited the accessibility and affordability of online video, most have done it poorly including those brands with big budgets. Occasionally, however, we see a great example of relevant, compelling and aspiring content that is, ultimately, good advertising. Inspired Bicycles of the UK, have a produced a lo-fi video featuring one of their sponsored riders Danny MacAskill and delivered it via YouTube.
Perfectly targeted to their demographic and even entertaining/interesting to the rest of us unwilling and unable to perform such feats, it still proves that Digital is a space where every brand can play.
Last Exit Presents II – ‘Inside-out – Royal Court Theatre’
Written by Nuri Djavit
What an amazing location for our second Last Exit Presents!
The Royal Court Theatre on Sloane Square, in the heart of London’s Chelsea, has an elegant and traditional 130 year old Victorian facade, yet everyting that happens inside is far from the traditional.
The theatre has become known as a hotbed for generations of talented actors and playwrights – the shaping of the ‘angry young men’ is a phrase synonymous with the work of this contemporary institution.
In the words of Diane Borger, Associate Producer at the theatre, the Royal Court is a ‘point of view’, a powerful ’set of opinions’ which happily takes sides, challenges taboos as well as the critics. Diane’s explaination was amplified by the words of two of the theatres youngest and most promising playwrights, who also spoke to our audience of guests.
Levi David Addai talked passionately about how he could never have imagined the theatre as his ‘home’, back in his early life in London’s deprived area of Lewisham. Another exciting young playwright, David Watson also hailed the Royal Court as a unique place to write and explore the telling of personal stories. “You may love or hate the end results on stage, but you will always get noticed” said David.
The huge number of thank you emails we have received from guests attending the event have left us in do doubt that ‘Inside Out at the Royal Court’ was a fantastic evening for our second Last Exit Presents!
Last Exit Twitter Updates for 2009-06-26
Written by admin
- I just reached level 2. #spymaster http://bit.ly/playspy #
- I just killed @missmonkey in an assassination plot. #spymaster http://bit.ly/playspy #
- I just wounded @khanomann in an assassination attempt. #spymaster http://bit.ly/playspy #
iPhone 3G S and at&t – Monopoly Rent-Rant – small print
Written by Paul Newnes
So like a lot of geeks today I read the tweets and live blogs about the rumor that a new iPhone would appear. No disappointment – Apple smacked the ball out of the park. They reacted perfectly to the market conditions: keep innovating through the recession, drop prices where you can and provide lower cost entry points into the product families.
I owned the first gen iPhone, bought the 3G last year and was about to buy the new iPhone 3G S. $299 for the new one? No problem. One small problem though, the at&t small print:
For non-qualified customers, including existing AT&T customers who want to upgrade from another phone or replace an iPhone 3G, the price with a new two-year agreement is $499 (8GB), $599 (16GB), or $699 (32GB).
So my reward for having been an at&t customer for 6 years and bought both iPhones? A $400 premium.
F**k you at&t. This is why as soon as Verizon get’s iPhone, you are toast.
For more understanding of why this happens read this Wikipedia article on Monopoly Rent. Essentially certain economic conditions allow companies to take the piss out of consumers. The problem is that whilst they have tremendous leverage over the consumer with the demand this device will draw, we still have a choice.
Last Exit Twitter Updates for 2009-05-23
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- Great coverage from iMedia Connection. Apparently we’re hot!
http://tinyurl.com/qn3la5 #
10 Hot creative agencies to watch – Last Exit is on the first page.
Written by Paul Newnes
“Above all else, getting serious about digital means getting serious about creative, whether you’re talking about a simple banner ad or a cutting-edge viral campaign. After all, big ideas move successful campaigns in any medium, and the web is no exception.
But as larger agencies struggle to redefine themselves in the lean-and-mean digital ecosystem, a grassroots army of smaller, specialty shops is raising eyebrows. Some work on assignment from larger agencies, but others have begun taking ownership of the client relationship for themselves. While this is by no means an exhaustive list, these are some of the independent agencies that made us stand up and take notice with campaigns and ideas that push web creative forward.”
Full article on iMedia Connection.
Last Exit Twitter Updates for 2009-05-20
Written by admin
- La Esquina — home of a truly awesome chorizo breakfast burrito. #
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